Your visibility starts here: the RevolutionR PR strategy

In a constantly changing media landscape, standing out is more essential than ever for players in destination marketing and luxury tourism. With 20 years of experience in tourism PR, RevolutionR understands the unique challenges of this sector.

When a destination makes the headlines

National or regional, specialist or general-interest, the media are powerful drivers of visibility and credibility. A well-built press relations strategy increases awareness, strengthens brand image, boosts appeal and helps manage online reputation.

Showcasing a region's gastronomy

Thanks to its storytelling know-how and privileged relationships with the media, RevolutionR brings out the best in local flavours and unique craftsmanship. The agency has notably worked with prestigious names such as La Mère Poulard, whose iconic culinary history shines through tailor-made campaigns.

The publisher of the premium lifestyle magazine Infrarouge thus enjoyed a behind-the-scenes immersion at La Mère Poulard: a night on site, the iconic soufflé omelette cooked over a wood fire, and the teams' choreography between services. Founded in 1888, the house continues to embody legendary hospitality at Mont-Saint-Michel. The stay gave rise to a vivid feature revealing the soul of the place through its traditions and day-to-day life.

End-to-end support

Based in the Paris region, the 20-strong team has in-depth knowledge of the French media and the challenges of destination marketing and luxury hospitality:

• A tailor-made strategy, aligned with objectives and target audience.

• Impactful content creation: press releases, press kits and media kits.

• Privileged media relations, to reach the right journalists.

• Organisation of press events: press trips, conferences, meetings.

• Coverage monitoring and analysis.

The goal: to turn a destination's assets into news, build strong relationships with journalists and make its story a must-cover topic.