A PR strategy
that makes waves

In the run-up to the Lacanau Pro, a flagship event on the international surfing calendar, Médoc Atlantique Tourisme wanted to go further than simply promoting the event. Its ambition: to position the area as THE go-to surf destination in France, leveraging the media visibility of the Lacanau Pro.

The challenge was considerable: to capture the attention of demanding media during a summer calendar saturated with news, while embodying an authentic, youthful and engaging vibe.

• Development of strong angles around surf culture, the area and its ambassadors.

• Coordination with the Lacanau Pro teams, the town hall and the tourist office to build a consistent and appealing storyline.

• VIP hosting of journalists and content creators on site, with personalised support.

• Activation of the creator PRENDS TON BILLET for immersive, authentic content with strong social impact.

• Major press coverage: AFP, Le Figaro, Loopsider and many more.

• Increased visibility on social media thanks to original, powerful content.

• A renewed perception of Médoc Atlantique, now seen as a surf destination for culture, business and lifestyle.