20 years of expertise
at Japan Expo

Every year, Japan Expo stands out as the must-attend event for fans of Japanese culture, video games and pop culture. For this anniversary edition, Nintendo of Europe wanted to make a lasting impression with an immersive experience worthy of its community.

The goal: to design and orchestrate a high-impact booth able to attract, entertain and bring together thousands of visitors over four days.

• Overall design and management of the Nintendo booth.

• A dynamic Main Stage with non-stop entertainment and challenges.

• Exclusive play areas to try out new releases and flagship titles.

• An irresistible pop-up store designed to boost the fan experience.

All with meticulous organisation to ensure a smooth, immersive and safe experience.

• Record attendance at the booth and the pop-up store.

• Maximum audience engagement around the games and live entertainment.

• Increased visibility on social media, driven by fans and influencers.

• A memorable experience for visitors and partner teams alike.