The mountains,
summer and winter

Pierra Menta Hiver — Raising the race's profile in a difficult context: ski lifts closed, a lost season for French ski resorts, in the midst of a global pandemic, while many sporting events were being cancelled.

Pierra Menta Été — Getting the Pierra Menta Été into the media when the sporting calendar was already packed with major events (Tour de France, Euro football championship).

• Highlight the organisers' determination to keep this exceptional race going, with a new format adapted to the health situation.

• Offer the media profiles of leading athletes, such as Axelle Gachet-Mollaret — a local athlete, young mother and formidable competitor with an impressive track record.

• For the summer edition, emphasise the spectacular nature of the race: images along the ridges, breathtaking panoramas and action shots.

• Distribution of press kits and press releases, along with photos and video rushes for TV newsrooms (sports programmes, news bulletins, weather).