Méribel x Beaugrenelle: Xmas Party

From 13 November to 4 January, RevolutionR designed and ran a 360° campaign for Méribel Tourisme at the Beaugrenelle Paris shopping centre: immersive branding, a photo booth and prize draw, a digital campaign, influencer marketing, CRM, press and TV exposure.

The outcome: 1.9M visitors in total, 2.6M views and a cumulative press audience of 4.8M.

How could Méribel win back a place in the minds of affluent Parisians and reconquer a strategic market by creating a memorable, physical point of contact with the destination in the heart of Paris?

• Immersive branding: 2 escalators, 1 balustrade, 50 hanging posters, 7 shop windows.

• Photo booth and prize draw: a mountain photocall, with a stay for 4 to be won.

• Digital campaign: Instagram/Facebook posts (13K+ cumulative reach, ~2.3% engagement), regular stories, a partnership with Le Bonbon (356K reach).

• Influencer marketing: Vaimalama (25K reach per story, 1,054 poll votes), Nicolas Fleury (5K+ reach per story).

• CRM: 3 newsletters (70,000 contacts, open rates of up to 29%).

• Press: 2 press releases (B2B and B2C), Sortir à Paris (3.96M audience), Paris Zigzag (865K audience).

• TV: organic exposure on TF1 / Star Academy (3.2M people reached).

What is the Xmas Party by Méribel x Beaugrenelle?

An activation by Méribel Tourisme at the Beaugrenelle Paris shopping centre, from 13 November to 4 January, designed and run by RevolutionR: immersive branding, a mountain photocall with a stay for 4 to be won, a digital campaign, influencer marketing, newsletters and press relations.

What results did the Méribel activation at Beaugrenelle achieve?

1.9M visitors in total, 2.6M views, 5,941 photos and 2,515 email addresses collected, 3.2M people reached via TF1 and a cumulative press audience of 4.8M.