An exceptional
flagship

Right in the heart of the Marais, at 16 rue du Temple, Rossignol opened the doors of its brand-new Parisian flagship store. A modern, elegant showcase designed to embody the brand's world: somewhere between alpine performance and iconic lifestyle.

To celebrate the opening, RevolutionR was chosen to devise and orchestrate a bespoke launch party built around experience, celebration… and the après-ski spirit.

At this evening, named “Turn Up the Volume”, guests were immersed in a festive, warm and resolutely mountain atmosphere. On the decks, the infectious energy of La Folie Douce Val Thorens delivered an après-ski experience reinvented in Paris, with mulled wine, a DJ set and soft lighting.

As for the décor, everything was designed to recreate the atmosphere of a chic chalet: raw wood, cosy winter textiles and nods to snow-capped peaks.

For Rossignol, RevolutionR handled the entire event production:

• The creative concept of the “Après-Ski” experience.

• Logistical and technical coordination of the opening.

• Development of influencer and lifestyle media partnerships.

The result: a premium, unifying event perfectly aligned with Rossignol's DNA, which set the capital pulsing to the rhythm of the peaks.