The Job

Working for its client RMC, RevolutionR suggested a programme concept around “Ski Fitness” based on optimising well-being through a blend of physical training and outdoor mountain activities, including skiing.

Setting up a caravan with purposely dedicated teams and resources. This caravan got on the road early in February on a ski resorts trail with 6 stages over a dozen different dates during school holidays. The operation was run as a partnership between RMC, Damart and UCPA.

Ski resorts

million individual contacts after adding all communication tools

Drive tests