Esports
expertise

It's now official: in September 2025, the City of Lyon will host the Rocket League and Fortnite World Championships at the LDLC Arena. Two major competitions, a large international audience expected, and a tremendous opportunity to put French esports in the global spotlight.

A strategic turning point led by Epic Games and BLAST, with RevolutionR at the helm to orchestrate a large-scale launch day designed to make a lasting impression.

In the morning, an original and spectacular film shoot. Rocket League's legendary Fennec cars were recreated life-size, in the colours of the three French teams ready to compete for the world title: Team Vitality, Karmine Corp and Gentle Mates. Powerful content designed to rally communities and generate engagement and pride.

In the afternoon, a press conference was held at the private club we are_ in Paris. François Balembois hosted a discussion in front of some thirty journalists, alongside Charlie Cowdrey, Director of Programs for Rocket League & Fortnite at BLAST.

• Creative and symbolic content production.

• Operational management and logistics coordination.

• Targeted press relations and influencer marketing.

• Storytelling around a key moment to rally fans, brands and media.