RLCS World Championship
Esports
expertise
The challenge
In September 2025, the city of Lyon in France will host the Rocket League and Fortnite World Championships at the LDLC Arena. Two major competitions, with a large international audience expected, and a tremendous opportunity to put French esports in the global spotlight.
A strategic turning point led by Epic Games and BLAST, with RevolutionR at the helm to orchestrate a large-scale launch designed to make a lasting impression.
A spectacular activation in the heart of Paris
In the morning, an original and spectacular film shoot. Rocket League's legendary Fennec cars were recreated in life-size, with colors of the three French teams ready to compete for the world title: Team Vitality, Karmine Corp and Gentle Mates. Powerful content designed to rally communities and generate engagement and pride.
An exclusive press conference
In the afternoon, a press conference was held at the private members club ‘we are_’ in Paris. François Balembois hosted a discussion in front of 30+ journalists, alongside Charlie Cowdrey, Director of Programs for Rocket League and Fortnite at BLAST.
Our role
Creative and symbolic content production.
Operational management and logistics coordination.
Targeted press relations and influencer marketing.
Storytelling on a key moment to rally fans, brands and media.
Results
- 30
- journalists in attendance
- 3
- French teams involved