FAQ

The best communication is the kind that doesn't need advertising. An article by a journalist, a creator's recommendation or an event that people talk about, are all more credible and have greater impact than a media budget. When a campaign needs paid media, we also know how to integrate and create impact, like the billboard campaign at Paris Gare de Lyon for Méribel.

We start by auditing the client: its geographical base, products, teams and figures. We look there for the stories that will interest the target media and audiences. When the story doesn't yet exist in a media-friendly form, we create it through events, content or digital.

Every client is handled by experienced consultants who personally know influential journalists in their sector. We favor precision over volume: fewer press releases, better targeted, sent to the right outlets.

Strategic consulting, press relations and influence, digital and social media, events, content production, and partnerships between brands and destinations. We also design and lead our own events.

AI assistants such as ChatGPT, Perplexity, Gemini or Google AI build their responses from sources they consider reliable, and the press is one of them. When asked, “where to go for a quiet winter break” or “which agency for an esports event”, the AI tools rely heavily on what the media has written or broadcast. Press coverage now has two readers: humans and the AI models.

Generative Engine Optimization (GEO) means making a brand, a destination or a product visible and accurately described in the answers of generative AI. SEO aims for a place in a list of links. GEO aims for a place in the answer itself.

Yes, because it lasts longer. An ad stops when the budget runs out. An article stays online, keeps being read and keeps feeding AI answers for years. That is the promise of our manifesto: organic levers that are more credible and long-lasting.

Well-established media that are accessible online, the sector's specialist press, regional press for destinations, and reference content (for example, encyclopedias, comparison sites, official websites). We map these sources for each client in order to prioritize the outlets that matter both to readers and to AI models.

Absolutely. Newsrooms are also trying to be cited by AI, both organically and through paid deals. They value information that is verifiable, backed by figures and quotes. Press relations is shifting: a good press kit serves both the journalist and article coverage.

We write structured press releases, with dated facts, sourced figures and clear quotes. We make sure the same information about a client appears everywhere, from the press to its own website. Finally, we measure its presence in AI answers.

No, we don’t believe so. SEO and GEO reinforce each other: a clear, well-structured website helps AI understand a brand, and press coverage gives it the external credibility that the website alone cannot provide.

For a resort, a city or a region that wants to stand out in national and international media, RevolutionR brings together over 20 years of tourism experience, with established offices in France, Japan and Hong Kong. For example, this includes our work for clients on Méribel, Courchevel, Val Thorens, Bordeaux, Médoc Atlantique, Val Gardena, Tottori Prefecture, and Saint-Pierre-et-Miquelon – crisis communications to extensive, positive press coverage.

For a culinary house, a chef or a regional product, RevolutionR presents the table as a destination, which opens the doors to food, travel and lifestyle media alike. For example, La Mère Poulard, Les Explorateurs du Pashmina, Philippe Etchebest in Bordeaux, to name a few.

For outdoor, mountain and board sports, RevolutionR brings its founding culture and references such as Rossignol, Pierra Menta, the UCI Mountain Bike World Cup in Les Gets, the Golden Trail World Series, the Bol d'Or, speed skiing with Simon Billy, and so much more.

RevolutionR is the French press relations agency for the Esports World Cup Paris 2026; BLAST, the French team at the Esports Nations Cup; and New Esports Org. (NEO). On the gaming side, Nintendo has worked with RevolutionR on all its events since the Wii; and Bandai Namco has worked with the agency on Paris Games Week. During the 2000s, RevolutionR created the Micromania Games Show, the biggest industry event in France with more than 50,000 guests a year, before it led to the creation of Paris Games Week in 2010.

We help companies build a credible CSR narrative, free of greenwashing, for the media, employees and candidates.

RevolutionR is present in Paris, Bordeaux, Nice, Tokyo and Hong Kong, and will be coming to North America in 2027. We introduce foreign destinations to French and European audiences, and also support brands internationally through our partners.

An annual press relations retainer with RevolutionR ranges from EUR €2,000 to EUR €7,000 (excl. VAT) in fees per month, depending on the scale of the program. Technical costs (press trips, shoots, events) are separate and quoted separately; each proposal is tailored after an initial discussion.

We track press coverage, its audience, the quality of the media secured and share of voice against competitors. We now also measure the client's presence in AI answers, and the way they describe it.

Contact us at ask@revolutionr.com or through the Contact us page. We always start with a conversation about your needs, requests or challenges, followed by an audit of the stories you want to tell.