Rocket League and Fortnite launch in Lyon

Rocket League and Fortnite launch in Lyon
Press Relations & Influence

In September 2025, the city of Lyon hosted the Rocket League and Fortnite World Championships at the LDLC Arena. Two major competitions, a large international audience expected, and a tremendous opportunity to put French esports in the global spotlight. A strategic turning point led by Epic Games and BLAST, with RevolutionR at the helm to orchestrate a large-scale launch.

A spectacular activation in the heart of Paris

In the morning, an original film shoot: Rocket League's legendary Fennec cars were recreated in life-size and colors of the three French teams ready to compete for the world title: Team Vitality, Karmine Corp and Gentle Mates. Powerful content designed to rally communities, generate engagement and already embed the competition in gaming culture.

An exclusive press conference at the ‘we are_’ club

In the afternoon, a press conference was held in the intimate, premium setting of the private club ‘we are_’ in Paris. François Balembois hosted a captivating discussion attended by about 30 journalists, alongside Charlie Cowdrey, Director of Programs for Rocket League and Fortnite at BLAST. The session continued with a Q&A with the players, coaches and CEOs of the competing teams.

Esports enters a new dimension

With these world championships, esports is entering a new era. The Fortnite World Championship took place from 6-7 September 2025, and the Rocket League World Championship took place on 12-14 September.