Méribel x Beaugrenelle: Christmas Party

From 13 November to 4 January, RevolutionR designed and led a 360° campaign for Méribel Tourisme at the Beaugrenelle Paris shopping center, including immersive branding, a photo booth and prize draw, a digital campaign, influencer marketing, CRM, press and TV exposure.

The outcome: 1.9 million visitors in total, 2.6 million views and a cumulative press audience of 4.8 million.

How could Méribel win back a place in the minds of affluent Parisians and reconquer a strategic market by creating a memorable, physical point of contact in the heart of Paris?

• Immersive branding: two escalators, one balustrade, 50 hanging posters, seven shop windows.

• Photo booth and prize draw: a mountain photocall, with a stay for four people to be won.

• Digital campaign: Instagram/Facebook posts (13K+ cumulative reach, ~2.3% engagement), regular stories, a partnership with Le Bonbon (356K reach).

• Influencer marketing: Vaimalama (25K reach per story, 1,054 poll votes), Nicolas Fleury (5K+ reach per story).

• CRM: three newsletters (70,000 contacts, open rates of up to 29%).

• Press: two press releases (B2B and B2C), Sortir à Paris (3.96 million audience), Paris Zigzag (865,000 audience).

• TV: organic exposure on TF1/Star Academy (reached 3.2 million people).

What is the Christmas Party by Méribel x Beaugrenelle?

This was an activation by Méribel Tourisme at the Beaugrenelle Paris shopping center, from 13 November to 4 January, which was designed and led by RevolutionR, including immersive branding, a mountain photocall with a stay for four people to be won, a digital campaign, influencer marketing, newsletters and press relations.

What results did the Méribel activation at Beaugrenelle achieve?

In total, the campaign reached 1.9 million visitors, 2.6 million views, produced 5,941 photos and 2,515 email addresses collected, plus 3.2 million people reached via TF1 and a cumulative press audience of 4.8m.