The mountains,
summer and winter

Pierra Menta Winter - Raising the race's profile in a difficult context: closed ski lifts, a lost season for French ski resorts, and mid-global pandemic, while many sporting events were being cancelled.

Pierra Menta Summer — Getting the event into the media when the sporting calendar was already packed with major events, like Tour de France, and the UEFA European Football Championship.

• Highlight the organizers' focus and determination to keep this exceptional race going, with a new format adapted to the global pandemic situation.

• Offer the media profiles of leading athletes, such as Axelle Gachet-Mollaret, a local athlete and young mother as a formidable competitor with an impressive track record.

• For the summer edition, emphasize the spectacular nature of the race: images along the ridges, breathtaking panoramas and action shots.

• Distribution of press kits and press releases, along with photos and video rushes for TV newsrooms (sports programs, news bulletins, weather).