Pierra Menta 2024: a sporting (and media) summit

From 13 to 16 March, the peaks of Arêches-Beaufort pulsed to the rhythm of the 39th Pierra Menta, the legendary ski mountaineering race. Over four days, nearly 600 international athletes competed on a course as demanding as it was spectacular: 10,000 meters of elevation gain, dizzying ridges and the unmissable ascent of the Grand Mont, cheered on by more than 5,000 spectators.

Media coverage to match the feat

Thanks to strategic preparation ahead of the event, meticulous management of the on-site press room and seamless collaboration with the teams at Arêches-Beaufort, GripMedia, 1624 and MIGOO TV, Pierra Menta enjoyed exceptional visibility in national and specialist media, including TF1, Sport 6, Eurosport, L'Équipe, BFM TV, Alpine Mag, Dauphiné Libéré, Wider, Outside Mag, TV8 Mont-Blanc, Télé Grenoble, and much more.

This multichannel coverage, reaching both the general public and experts, strengthens Pierra Menta's position as the premier ski mountaineering event, one year before the discipline makes its debut at the Milano Cortina 2026 Winter Olympics.

A collective momentum

The success of this edition is built on a rare chemistry between sporting excellence, local commitment and operational excellence. The result: unprecedented visibility, a stronger international profile and optimal recognition for every stakeholder, from athletes and partners to organizers and volunteers.