Tottori, first client of our Tokyo office: RevolutionR opens Japan to French travellers
After twenty editions of Japan Expo alongside Nintendo, RevolutionR opened an office in Tokyo. Its first client is Tottori Prefecture, a region that feeds the Japanese capital yet sees almost no French tourists. The goal: introduce this destination to French and European audiences through media relations, influence and on-the-ground access that is hard to open any other way.
A quieter Japan, far from the pace of the big cities
Japan still has regions that French travellers barely know. In Tottori, wind-sculpted dunes drop straight into the Sea of Japan, while a few kilometres away the slopes of Mount Daisen let you ski with the sea on the horizon. Between peaceful villages, hot springs, forests and wild coastline, the prefecture shows another face of Japan, calmer and far removed from the rhythm of Tokyo or Osaka.
Ten hot-spring resorts, ten ways to take the waters
Tottori Prefecture counts ten onsen resorts, each with its own tradition. Iwai, whose springs date back more than 1,200 years, keeps alive a ritual of pouring water over one's head with a wooden ladle. In Misasa the baths line the Mitoku river; in Kaike they face the Sea of Japan and Mount Daisen. Sekigane, Shikano, Yoshioka, Hamamura, Hawai and Tōgō complete this thermal map.
Yado Shiontei: the ryokan rewriting the codes of luxury
Located in Kaike Onsen, Yado Shiontei has only ten private suites, each with its own natural onsen. A true "gourmet inn", it puts the kaiseki cuisine of executive chef Masahiko Oishi at the heart of the stay: an ideal address for the journalists and content creators we will bring on site.
About RevolutionR A tourism PR and communications agency for 25 years, RevolutionR works with destinations across France (Bordeaux, Nice, Val Thorens, Courchevel…) and now internationally from its Tokyo and Hong Kong offices. For Tottori: French PR strategy, press trips, influence and content, looking ahead to the 170th anniversary of Franco-Japanese relations in 2028.
FAQ
Where is Tottori? On the Sea of Japan coast, in western Honshū, roughly three hours from Tokyo by plane and train; it is Japan's least populated prefecture.
What is there to see in Tottori? The sand dunes, Mount Daisen (skiing in winter, hiking in summer), ten onsen resorts including Misasa and Kaike, and seafood gastronomy (matsuba crab).
Which agency promotes Tottori in France? RevolutionR, through its Tokyo office led by Sayuri Kokubu.