Rossignol opens its new Paris flagship with an “Après-Ski” party

Right in the heart of the Marais, at 16 rue du Temple, Rossignol opened the doors of its brand-new Parisian flagship store. A modern, elegant showcase designed to embody the brand's world between alpine performance and iconic lifestyle. To celebrate the opening, RevolutionR created and led a bespoke launch party built around experience, celebration… and the après-ski spirit.

“Turn Up The Volume”: a festive immersion

During the evening, guests were immersed in a festive, warm and resolutely mountain atmosphere. On the decks, the infectious energy of La Folie Douce, Val Thorens delivered an après-ski experience reinvented in Paris, with mulled wine, a DJ set and lighting.

The decor was designed to recreate the atmosphere of a chic chalet: raw wood, winter textiles and a nod to snow-capped peaks.

RevolutionR, conductor of the event

For Rossignol, the agency handled the entire event production: the creative concept of the “Après-Ski” experience, logistical and technical coordination of the opening, and development of influencer and lifestyle media partnerships. The result: a premium, unifying event perfectly aligned with Rossignol's DNA.