La Pierra Menta
The mountains in summer and winter

Client

Challenge

Pierra Menta winter

To make the Pierra Menta shine in a challenging environment of closed ski resorts in France, during in the middle of a worldwide pandemic when many events and sports competitions were cancelled.

Pierra Menta summer

To spotlight the Pierra Menta summer in the media when the sports calendar was already full of big sporting events on the same dates, such as the Tour de France and Euro Football.

Recommendations

Pierra Menta winter

Proposing a new format to highlight the organisers’ need to ensure the prominence of this exceptional race during such challenging times
Offer media portraits of the competition’s star athletes. For example, Axelle Gachet-Mollaret for the Winter MP, an athlete from the resort, a young mother and great competitor with impressive achievements. Journalists are particularly fond of this kind of character!
Send a press kit and five press releases
Send captivating photos and a video for TV (sports, news, weather)

Pierra Menta summer

For the summer version, highlight the spectacular side of this unusual race with beautiful images of the ridges, stunning panoramas and spectacular action images
Send out five press releases
Send beautiful photos and three videos for TV (sports, news, weather)

Results

Media coverage of Pierra Menta winter

Reports on national and regional TV channels Pierra Menta summer

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Press, radio and web coverage of Pierra Menta summer

Emblematic place

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