Emblematic place

Client

Challenge

To increase the voice and presence of the island of Les Embiez in the French media.
To position Les Embiez as a popular tourist destination for families in the heart of nature.

Recommendations

Audit of existing content: editorial, photos and videos. New content: work to modernise B2B, and B2C infrastructures. New activities – collaboration with Chef MOF
Define an action plan for press relations aimed to leverage TV, print, radio, web, Pure Player and influencers in the target areas of: Mainstream, Tourism, Femininity, Lifestyle
Create 15-20 press releases per season, complemented by press and influencer trips and creative portfolios to a selection of journalists and influencers
Audio/video production for each highlight and editorial opportunity in TV media

Key facts

One TF1 report 7-8pm broadcast twice during the summer.

Results

0 +

Premium impact

Reports and news on national TV channels

National print subjects

National radio interviews

0 +

Web spin-offs dedicated articles and reports

0 +

Million cumulative contacts per season

For more than four years, RevolutionR has included the Paul Ricard Islands (the island of Les Embiez in the Var) in its media relations. Beyond the progression of the results, season after season, it is a pleasure to work daily with the teams, whatever the subject. Listening, creativity, reactivity, strength of proposals and good humour is a recipe for success. It is with complete confidence that we have recently developed our partnership in content creation

Jérôme BONO
Marketing and Communication Director, Les Îles Paul Ricard

Val Thorens
Top mountain destination

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